Business solutions

Reach Server Enterprise Solution

Automatic device Management & Service activation

Strategic Marketing

Handset Fraud Management

 

Strategic Marketing


 

With such a diverse range of mobile devices on the market, customers change handsets all the time. Prior knowledge of the customer’s capabilities is the mandatory prerequisite to successful service delivery and leveraging profitability through your current customers.

 

The Pervenio Analytics Strategic Marketing Product is an incredibly powerful marketing tool as it allows for 100% understanding of who is on the network with what capability at any given time. It will produce business intelligence reports on the subscriber service capabilities of each subscriber handset on the network. Through these reports the addressable market and the potential for service uptake is identified which is achieved through understanding the capabilities of all handsets being used across the network.

 

This means that Pervenio is the only technology solutions company that can provide you with a full picture of capabilities across your entire customer base, to enable you to target specific customer segments with specific products. You will be reassured that each of the customers targeted will receive the correct information and services in the correct format. This leads to maximisation of service uptake, successful product launches and happy customers.

 

Key Features

Benefits

  • Real time view of actual handsets being used on the network

  • Database available for every handset that has ever been made and their service capabilities

  • Behaviour analysis of handset lifecycle for customers and handset profiles.

  • Customisable reports on addressable markets based on whatever products/services have been selected.

 

  • Query current capabilities across the network prior to launching new services and products

  • Measure the success of each promotion and  the longevity (Stickiness) of use by measuring the  uptake of capable handsets during a service or product launch

  • Understand & measure changes in customer behaviours as a picture can be developed over the life of the customer of all handset changes, upgrades and downgrades in service features.

 

 

 

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